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You got their attention, they 'like' your page... but how do you truly engage your social media followers?”

Stellar service? Gamification? What are your biggest tips for businesses trying to get their followers to join, or create, converstaions?
By: Guest
Date: Wed-Feb-17-2016-
Response
0
Talk. Share. Think 'what's in it for me' from the perspective of visitors, and who you're there to engage with. Content, conversation, hints and tips, discounts, offers - it all depends on your audience. Keep things clean by getting rid of spam and making sure 'rules' are clear and enforcing them. Be human not corporate, and away you go.... Engagement's about quality not quantity. If you want lots of followers for showing off purposes, I've always found that talking about naught bits and diets attracts lots of people - but not necessarily the ones you want. Better five, engaged advocates than 500 who've done nothing more than click like but haven't worked out how to 'unlike' yet.
[d] By: Guest
Date: Thu-Feb-18-2016
Response
0
We have been working with several clients (B2B, B2C, Conference & Event Marketers) on a number of engagement approaches. These work not just inside Facebook pages, but across channels (inside email newsletter, on websites, community sites, blogs, partner sites, publisher sites). There are some nuances to messaging on specific channels, but there are some common engagement approaches that work wherever you can reach your potential customer, visitor, prospect or fan: Smart poll units: Ask the user an interesting poll question. Depending on the poll response, show a contextually relevant offer along with the poll results. The offer could be a promo code or discount for purchase of a product, a white paper or solution brief, a customer video, a discounted registration link for a conference, or event or webinar. Smart quiz units: Ask the user a few (typically 3) interesting questions on a contextually relevant topic (e.g. on a B2B site that offers email security products, "How Secure is Your Email?", on a Conference site, "Are You Coming To SuperCon?"). Present a targeted offer based on how the user responded to your quiz questions. Keep the quiz short to ensure fewer dropoffs, and 90+% of users who start the quiz end up finishing the quiz, and reaching the offer screen. Make sure the final offer or marketing asset is truly interesting to the user who took the time to engage. Smart share units: Offer a straight promotion, where you incentivize users with a discount for completing a social sharing action that drives awareness for your brand on Facebook, Twitter, LinkedIn, e.g. "Tell Your Friends about SuperCon, and get $50 Off your Conference Pass." Smart Opt-In units: Offer an incentive or discount, white paper or solution brief for users who opt-in into your contact list and would like to be notified of new products, services that you may have that would interest them. We have also been building out interesting marketing flows (e.g. put two of the engagement units together, so Poll + Smart share promotion or Quiz + Smart Opt-in promotion). It provides marketers with a rich array of promotion options across multiple marketing channels, including their social media channels!
[d] By: Guest
Date: Thu-Feb-18-2016
Response
0
Look think about it like this. How do you build relationships with people offline? You meet someone, you have a brief chat, you look for common points of interest, experiences or opinions you share to discuss etc. Apply this to social media. You read bios, linkedin and facebook pages, google people and find out a little about then, you read their blog posts etc and perhaps comment on a few. you can then look for interesting points to discuss, share ideas, content and time online. you might introduce them to some of your contacts/followers they might also share common interests with. Thats engaging
[d] By: Guest
Date: Thu-Feb-18-2016
Response
0
Great question. I think the answer depends on who the industry and audience are, but in general providing value that cannot be obtained anywhere else is a genuine approach and one that your customers will be happy to pass on- just what you want!
Some industries are difficult to navigate due to compliant or territory issues. Look for the localization tools many sites have- this will aid you in targeting the proper audience and gaining better results.
Consistent interactivity with quality value- either in content or in cost savings - will move your social media metrics forward.
[d] By: Guest
Date: Thu-Feb-18-2016
Response
0
The way the question is phrased makes me assume it's referring specifically to Facebook. And "engagement" means more followers and more conversation? The name of the game on Facebook is "user generated content." In 2010 we analyzed 20 social media campaigns, against Twitter, Facebook and sales trends for a particular brand. For Facebook the most effective new-follower drives were the ones soliciting content from friends and fans. This strategy wasn't effective on Twitter. On Twitter participation in chats was the most effective followed by one-on-one conversation. Our conclusion is that to engage Facebook followers we need to use user generated content. To engage Twitter followers conversation, whether via chats or 1 on 1 is the most effective. For both channels "status updates" no matter how interesting, were not the main driver. Of all status updates the most effective at driving conversation were status updates posed as a question. Hope this helps :)
[d] By: Guest
Date: Thu-Feb-18-2016
Response
0
Providing an opt-in with a special report, ebook, video series or other goodies, moves them rapidly from just a fan to on your subscriber list . . . priceless. Providing incentive to comment through the judicious use of contests or invitations to share their content is powerful. Denise Wakeman and Mari Smith both did this end of last year inviting peeps to share their blog link and topic, comments and engagement soared. Rewarding peeps for comments and interaction with "prizes" is also popular. Engagement is a day to day business, not just a one time.
[d] By: Guest
Date: Thu-Feb-18-2016
Response
0
This is a great question, because I work with clients who have over 100,000 Facebook Fans yet receive little website traffic or engagement from them. I believe that any company needs to offer a unique Facebook experience. For instance, compared to other sites, Facebook allows for threaded discussions as well as easy upload and display of multimedia like photos and videos. There are applications that allow you to embed polls and other interactive features into your Page. A lot of companies see Facebook as merely another broadcasting channel and never utilize the tools at their disposal. Using these features are essential. However, in order to generate engagement, and offer a truly unique Facebook experience, businesses need to have a combination of providing resourceful information on their Page while genuinely engaging with their Fans in a conversation by asking relevant questions or commenting on the comments of others. Obviously the potential for campaigns or contests to offer something in exchange for crowd sourced content from Fan cannot be overlooked as well.
[d] By: Guest
Date: Thu-Feb-18-2016
Response
0
How does this apply to platforms other than Facebook? Are the methods any different to elicit RTs, link sharing, blog comments etc?
[d] By: Guest
Date: Thu-Feb-18-2016
Response
0
I believe that every platform has its own community, demographics, culture, functionality, and history, so there is no cookie-cutter multi-platform approach.
[d] By: Guest
Date: Thu-Feb-18-2016
Response
0
This applies to other platforms by branding campaigns to inter-work together fluidly. Using the strong point of the each platform can and should be thought out and produced efficiently.
[d] By: Guest
Date: Thu-Feb-18-2016
Response
0
Talk to them.
[d] By: Guest
Date: Thu-Feb-18-2016
Response
0
Relevant and useful information.
[d] By: Guest
Date: Thu-Feb-18-2016
Response
0
A lot of great ideas posted here. It all comes down to this - what's in it for me? Why should I care about what you have to say? Make my life better, easier, faster, funnier. Be entertaining. Be interesting. Be informative. Provide value. Hire someone who can write and develop stories. In the end how you connect with me emotionally will go a long way towards keeping me as a friend.
[d] By: Guest
Date: Thu-Feb-18-2016
Response
0
Yesterday, I wrote a blog post about this same kind topic. I share an example of how the corporation Gilt Groupe is figuring out engagement in the social space:
[d] By: Guest
Date: Thu-Feb-18-2016
Response
What is 1 + 100



Helpfulbox Now Offers Free POS Software

for restaurants, kiosk, and any other retails business completely free. It can be used as windows cashier system or as full blown POS. You will able to print to kitchen, display orders on the kitchen screen, manage inventory, employee, report, customer loyalty offers, employee management, delivery address track and much more, all for free.

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