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Would love to expand my social network. What applications and sites would you suggest?”

I am director and commercial property/real estate consultant at PropX and help corporate companies in leasing, selling and buying commercial property i.e. office, warehouse, industrial and retail property/real estate.I would like to expand my presence on social media with the focus on expanding my business and client network. I am currently on Face Book, Linkedin, Twitter, Skype and Focus.com. Any additional suggestions on applications or sites that I should be using. Looking forward to your feedback. Regards, Willem Tait
By: Guest
Date: Wed-Feb-17-2016-
Response
0
Willem, First you say that you are "on" Facebook, LinkedIn, etc... - but you don't say what you are doing on these networks. Absent that, a couple of thoughts: 1) Blog: If you don't have a blog at PropoX, establish one. Your goal is to build both the brand of PropX and your personal brand. Blog on trends, tips and the latest news in commerical and corporate real estate. Use the blog as your content base. 2) Twitter: Use Twitter, not as a means to be salesy, but to position yourself as a thought leader. Tweet trends and news, link to your latest blogs posts, industry research on real estate, trends, deals, etc.. 3) LinkedIn: Use this network to build connections with key influencers in the industry and corporate real estate executives. Also, you can post SlideShare presentations and news updates ala Twitter and Facebook - post tips, trends and news on commercial real estate here - leveraging your other posts on Twitter and elsewhere. 4) Industry-Specific Communities: Join in any online communities with industry associations like NACORE, IDRC, NAIOP, CCIM, ICSC, BOMA, Belden Club, etc. Also, join in discussions on online sites such as LoopNet. And especially focus on the local online and offline communities...be a community leader for local organizations, establish Tweet Ups, etc. 5) SlideShare: If you do presentations, leverage SlideShare to post your presentations there, write a blog about the presentation and embed the SlideShare presentation into the blog, Tweet it, you can have it post automatically on LinkedIn also. 6) Facebook: I'd suggest you focus your efforts on building up PropX's presence on Facebook, perhahps more so than using your personal account to promote work. While FB is increasingly becoming commercialized, if most of your personal followers on Facebook are "friends and family" - they probably don't care that you just closed a 50,000 sq ft deal...or that national average for office occupancy rates is XYZ. But if most of your connections are of a business nature, then it is obviously fine to post your work related information. 7) Other Blogs: Provide helpful comments and tips on industry blogs and forums, much as the Focus Experts are doing on this site. Hope that helps a bit.
[d] By: Guest
Date: Thu-Feb-18-2016
Response
0
Willem, in addition to Loren's spot-on suggestions, I'd also recommend you don't forget that *offline* is just as important as your *online* social network development. And your online/offline efforts don't have to be mutually exclusive. I'm not sure how things work there in South Africa, but here in the U.S. we have meetups that originate out of Twitter and Facebook. It's the in-person touch that deepens relationships built online. Another idea is to create your own in-person informal events that are solely for the purpose of bringing people together; ditch your own sales pitch and help other businesses make connections for their own growth. If you're seen as an individual who can help others build their own social networks, it not only helps your own brand (and by extension, your company's brand) but grows those ever-important personal relationships. Good luck!
[d] By: Guest
Date: Thu-Feb-18-2016
Response
0
Willem, Some thoughts for you. First, my personal favorite social media channel is Twitter. Provides a real opportunity to share and learn. A direct sales approach will turn prospects off and lead to being block or worse. Identify relevant news, topics and trends in your industry, marketing trends, technology, etc., of value to your community. Work to locate this information “first” which helps position you as a thought-leader and go-to source for valuable information. Second, create a blog. Today, you can create an integrated website and blog as opposed to having a separate blog hanging out in the blogosphere. With good content, your blog will also help to drive traffic to your website (helps from an SEO perspective). Content is key. Identify trends, provide valuable tips and add your perspective in your blog, don’t just report the news or trends. Help to interpret what it means. Lastly, LinkedIn, which has just introduced a new template for company pages provides more info on your company including product and services tabs, career tab, etc. Basically, it is more robust. You should also work to grow your personal LinkedIn page and use it to network, share, join groups, participate in discussion questions in relevant groups, etc. Good luck.
[d] By: Guest
Date: Thu-Feb-18-2016
Response
What is 1 + 100



Helpfulbox Now Offers Free POS Software

for restaurants, kiosk, and any other retails business completely free. It can be used as windows cashier system or as full blown POS. You will able to print to kitchen, display orders on the kitchen screen, manage inventory, employee, report, customer loyalty offers, employee management, delivery address track and much more, all for free.

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