December 28, 2010
When you’ve been in the game for a long time, certain habits are attained. You become comfortable doing the same things the same way. With time, however, things change. Business is dynamic, technologies improve, and processes become more efficient. To continue to succeed in business, you must adapt. Reverse mentorship can help you to change with the times. A relatively new concept, reverse mentoring usually involves a mentor that is younger than the person being mentored. Several benefits can be realized by taking advantage of a reverse mentorship. Let’s take a look at a few.
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Learn New Technology
Technology changes on almost a daily basis. Businesses invest in new forms of technology to make their processes more efficient. Although using the same methods to offer your product or service may be convenient for you, your customers and clients may suffer. By entering a reverse mentorship, you will be able to learn how to utilize new technology for the benefit of your business. Young professionals usually keep up with technical changes in their industry. They can teach you the ins and outs of different computer programs and the like so you can keep pace with the competition.
Gain New Perspective
Keeping up with the times in your industry is imperative. However, it can be tough to spark new ideas to maintain a competitive advantage. A reverse mentorship can open doors to fresh ideas regarding current trends that exist in your industry. Having a fresh pair of eyes looking at what impacts your business environment will help you to see things differently. You’ll need to have an open mind. It’s hard to turn from what has been your method of running your business, even if things are slowing down. Find a reverse mentor and pick his or her brain for new knowledge.
Get Motivated Again
After years of doing the same thing, you can sometimes become bored operating your business in your comfort zone. The desire that you initially had when you opened your business may begin to dwindle. Having a reverse mentor can help to motivate you again. Brainstorming to come up with new ideas and working with new technology will get you excited for continuing your business. You can also gain motivation from sharing your business experience with the reverse mentor. Teaching someone what you know can help you remember why you got into business in the first place.
Find New Customers
You may be content attracting the same customers that you always had, but there are many more people out there that may need your business. The reverse mentor can help you to target a market segment that you may be neglecting. Young professionals came up in a very diverse environment, with people from all walks of life. They know what’s popular and understand the mindsets of those in their peer group. Use their experience to help you grow your customer base.
Although it seems odd, reverse mentorship can be quite beneficial for your established business. You can learn a great deal from a young professional. You can also teach the young professional at the same time. Your business can gain efficiency and more customers from you using the advice a young professional has to offer. You can also regain the love you once had when your business first opened its doors. So, if you feel as if your business could do better, see if a reverse mentorship will work for you.
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