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What is the target market of apple?

By: Guest
Date: 0000-00-00-00:00:00-
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[d] By: Guest
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[d] By: Guest
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At first glance, on the desktop side, one would think they are only targeting those who are willing to pay $2 to $3k, or those who only want minimal spec AIOs. Neither of these are very large markets. Some people get upset when people say Apple is only targeting the rich or the content creation pro. But they really don't seem to be going after the masses. The Power line is for the pros. The rest of for the pros' wives and children, or so it seems.

Thoughts?

[d] By: Guest
Date: Thu-Sep-18-2008
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2
i would basically agree. the mac is almost exclusively for creative professionals: artists, editors, writers, photographers, musicians and the like. i know a lot of people who do not fall into these catagories that have a mac, but 100% of the time they bought a mac because of the way they saw me use mine, or how simple things were when they saw me use it, etc. I may be wrong, but i have yet to know a non-creative to buy one just because -- without any influence by someone they knew who was a creative.
[d] By: Guest
Date: Thu-Sep-18-2008
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1
as of right now, the mac market is well the mac market, that is to say upgrades to the existing installed user base. and the unix community and teens and 20-somethings who are pissed at the 200mb of security patches requiered to bring a fresh install of xp up to snuff - and that doesnt include updates for apps like directx, mediaplayer and movie maker - the reason i say teens and 20somethings is that by the age of 30, it is unlikely that your mind wil be changed on preferances - weather you drink coke or pepsi, prefere FORD or CHEVY and so on.

just my $0.02

[d] By: Guest
Date: Thu-Sep-18-2008
Response
1
Weird fact: an iMac G5 with a 17" display (when it debuts) is more than good enough to do professional 3D work on. Incidentally, it's also good enough to do slick video editing on, and iMovie and FCPE are there (now also Motion). I think Apple is marketing to people who have a few characteristics.

1) Middle/Upper income folks who are willing to pay a bit more for a better user experience. paying 500 more for a computer is not a huge deal if you have a decent income.

2) People who like to have fun with technology. No other platform offers as many entry level tools (the whole iLife bunch and more). This includes people who like to shoot a lot of digital photos or video. It's the whole digital hub concept. People are starting to buy into it.

3) Professionals in media and design.

The first two groups do overlap, but it's a huge market. Way bigger than 5% or whatever. Apple's problem is not really pricing. These are the same people who buy the 500 dollar option to get seats that warm up your ass. Apple's problem is the status quo. People who should consider macs don't, because of a stigma of uncompatibility that developed in the 90's.

But don't worry. Apple's market share and success will grow in the next ten years for the simple reason that us kids who have been exposed heavily to the internet weren't using computers much during the compatibility days (at least I wasn't. . . my dad had a tandy for a while. I wrote papers by hand when that was not the cool thing to do ) But anyway, the compatibility problem dies when the people who believe in it aren't young anymore.

So buy stock in Apple.

[d] By: Guest
Date: Thu-Sep-18-2008
Response
1
Apple is marketing to people who have a few characteristics.

1) Middle/Upper income folks who are willing to pay a bit more for a better user experience. paying 500 more for a computer is not a huge deal if you have a decent income.

2) People who like to have fun with technology. No other platform offers as many entry level tools (the whole iLife bunch and more). This includes people who like to shoot a lot of digital photos or video. It's the whole digital hub concept. People are starting to buy into it.

3) Music enthusiasts and fans ages 12-35.

4) Professionals in media and design.

The first two groups do overlap, but it's a huge market. Way bigger than 5% or whatever. Apple's problem is not really pricing. These are the same people who buy the 500 dollar option to get seats that warm up your ass. Apple's problem is the status quo. People who should consider macs don't, because of a stigma of incompatibility that developed in the 90's.

Apple's market share and success will grow in the next ten years for the simple reason that our generations X and Y who have been exposed heavily to the internet weren't using computers much during the 'compatibility' days But anyway, the 'compatibility' problem dies when the people who believe in it are not young anymore.

[d] By: Guest
Date: Mon-Sep-29-2008
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