I know this is late in the game answering this but, I just switched from a Simmons Black Edition mattress that was 3 years old and already had some severe depressions in the pillow top. I swapped it out with the Miforma Relieve from Back to Bed. After never having a memory foam bed before this was quite a change. Its took a good week before I was used to it.
It's more of a green product than the competition in terms of materials and the way they ship it.
It holds its shape, and is comfortable for side sleeping but really good for back sleeping, compared to the Simmons.
It's light weight and easy to move unlike the monster bed I had before with 100lbs of springs.
I like that it is easy to move or lift changing sheets etc.
Long warranty pretty much guaranetees you wont be sinking into the mattress like a spring bed after a few years.
It's expensive but cheaper than the Temur-Pedic, and again it used plant based oils instead of petroleum based. Which was important to me.
Cost, its expensive still.
They claim its not as hot as the tempurpedic to sleep on, which I cant verify, but its as hot as my old Simmons Black, which is bad and good. i think it is hot to sleep on, but that's subjective.
Overall I recommend it. Its a newer company in the consumer market so who knows if they will be able to keep up with the competition. If there is a problem with it hopefully they will be around to warranty it, that would be my only major concern.